Author Daniel Pink is Greensboro Bound

Daniel Pink is the New York Times best-selling author of sic books, including Drive: The Surprising Truth about What Motivates Us and To Sell is Human. His newest, When: The Scientific Secrets of Perfect Timing, was on the New York Times Bestseller List within a week of its release.

Pink was host and co-executive producer of Crowd Control, a television series about human behavior on the National Geographic Channel. He also appears on NPR’s Hidden Brain and the PBS NewsHour. He’s a contributing editor at Fast Company and Wired and a business columnist for The Sunday Telegraph.

Thinkers 50 (link) has named him one of the top 15 business thinkers in the world. Pink’s TED talk (link) on motivation is one of the 10 most-watched TED talks of all time, with over 19 million views.

Daniel Pink writes at the cutting edge of science and business, delving deep into research and mining data for insights on how human feel, think, and interact with each other. In When: The Scientific Secrets of Perfect Timing, Daniel Pink explores and explains a wealth of research and studies into the ‘when’ of things. “We simply don’t take issues of when as seriously as we take questions of what,” he writes. He’s here to correct that.

For instance, exercise is best done in the morning if we want to lose weight and boost our mood for the day, Pink says, but those who want to perform at their physical peak, should put it off until the afternoon. (A disproportionate number of Olympic records are set in the afternoon, for instance.)

When is the best time to have surgery, to get married? How does our mood effect our decision making and how does that mood ebb and flow throughout the day? And, when is the best time for important conversations with employees or investors? This book provides data, case studies, and personal observation to explore how we can make the ‘when of our lives work to our advantage. There’s more in The Washington Post.

“Perhaps we find it simply too hard to believe that our thoughts and actions are really so vulnerable to the time of day. Mercifully, Mr. Pink delivers the bad news about our time-based weaknesses with some good news about how to compensate for them,” Emily Bobrow writes in The Wall Street Journal.

Daniel Pink will speak at 7pm on Friday, May 18 as part of the Greensboro Bound Book Festival.